A forward-looking group operating across sports retail, advanced mobility, luxury fragrance, artisanal coffee, and protective apparel — creating value, experiences, and opportunities.
We are a multi-business enterprise committed to building sustainable growth through innovation, retail excellence, and long-term value creation across sports retail, precision mobility, and luxury fragrance distribution.
Learn MoreYears of Experience
Satisfied Customers
Products & Models
Partner Satisfaction
Our Subsidiary Portfolio
We handle the heavy lifting across cross-border supply chains—orchestrating premier UAE retail flagships, South India's industrial-scale perfumery hubs, and specialized European-Japanese cycling engineering.
Unified executive governance in Abu Dhabi & Dubai steering omnichannel retail flagships, industrial plants, and trade distribution.
Three decades of institutional commercial reliability partnering with leading GCC entities, global distributors, and Tier-1 supply chains.
We pinpoint high-growth commercial epicenters—linking UAE retail flagships with South Indian perfumery hubs and East Asian component laboratories.
Retail Flagship
A diverse, resilient portfolio creating value across vital consumer and industrial sectors.
Marina Mall Abu Dhabi • Retail & Care
Toray T800 Carbon • Pro Racing Series
30,000 Sq Ft Plant • Turnkey Perfumery
Artisanal Roastery • Café Operations
Heavy-Duty Outerwear • B2B Wholesale
We combine market insight, strategic capital, and a people-first operational ethos to deliver meaningful and sustainable commercial results across every subsidiary.
We understand regional market demands and assess strategic expansion opportunities across our high-performing retail, mobility, and fragrance verticals.
We engineer proprietary products (like VUAÉ carbon road bikes) and establish direct distribution agreements with elite manufacturers like OAR Fragrance.
Seamless operation of physical retail flagships (Marina Mall, Abu Dhabi) paired with high-velocity digital e-commerce and regional logistics across the UAE.
Strict adherence to European EN & CPSC bicycle safety certifications, alongside GMP-compliant manufacturing and municipal fragrance standards.
End-to-end after-sales care, dedicated bicycle workshop technicians, flexible BNPL financing (Tabby/Cashew), and persistent enterprise account management.
Learn how METCO manages regional operations, capital deployment, and partnership models across our diversified portfolio.
Middle East General Trading LLC (METCO) functions as an active corporate holding company. We provide centralized financial capital, supply chain infrastructure, digital commerce systems, and regulatory compliance oversight while empowering individual division leaders with operational autonomy.
This hybrid model allows brands like London Bikes, VUAÉ, and OAR Fragrance to scale rapidly with lean, focused commercial teams backed by enterprise balance-sheet security.
We welcome institutional, retail, and manufacturing partnerships across four primary avenues:
All group operations enforce rigorous international standards:
• Mobility & Cycling: VUAÉ bicycle frames and London Bikes inventory conform to European EN 1078 and US CPSC safety standards, utilizing certified Japanese Toray T800 high-modulus carbon and Shimano drivetrains.
• Fragrance Manufacturing: OAR Fragrance operates under Good Manufacturing Practices (GMP) and ISO 9001:2015 standards, with full IFRA (International Fragrance Association) compliance and municipal UAE registration.
• Industrial Rainwear: Dibro protective apparel is manufactured from vulcanized heavy-duty PVC, Oxford-Nylon, and EVA materials tested for tensile durability and waterproofing.
Our flagship commercial destination is located in Marina Mall Abu Dhabi (Lower Basement, Unit B18), housing London Bikes, VUAÉ bicycle test tracks, and an authorized service center open 7 days a week.
Corporate partners can also schedule visits to our UAE corporate executive offices, BiCafé Dubai roastery, and OAR Fragrance regional sample rooms via our corporate contact desk.
• UAE Retail E-Commerce: London Bikes delivers nationwide across Abu Dhabi, Dubai, Sharjah, and the Northern Emirates within 24 to 48 hours.
• B2B Wholesale & Rainwear: In-stock pallet shipments dispatch from Dubai logistics hubs within 2 to 3 working days.
• Private Label Perfume: Production runs (from formula approval and custom flacon branding to automated bottling and shipping) are completed within 3 to 5 weeks.
Whether exploring retail partnerships, custom bicycle fleet engineering, or bespoke fragrance private labeling in the UAE, METCO is your trusted regional gateway.